The Dell Shell

Ok, is this article a real accurate one or what? But I have to quote fully the most important part that Michael Vizard states at CRN.

"The myth is that Dell is the low-price leader. The reality is that Dell is exceptionally good at marketing systems that appear to have a low price to end users, but more often than not, when one actually configures the system with the appropriate amount of memory, drives and graphics cards to be really useful, it winds up costing as much as any other comparable system. In some cases, the price tag may come in at even more than what rivals are charging for the same fully configured system.

I don't know how many people I've talked with that have come under "Dell's Spell" and spout their marketing logic verbatim. The one thing that Dell does have the execution of a process once the process is defined exactly and precisely. But what I have found is that most people get hooked on "the deal" that Dell makes without realizing the trap that Dell has set. Did you know that Dell offers a 90 day warrantee on it's products? While most people would not go for it, guess what it's offered on? Their lowest price products, but after reading a little more and after they've hooked you you read further to see what you really want and end up paying more than the original LOW price.

In fact, one person that I had been talking with stated the she "originally was going to pay $2500 for Dell laptop but Dell got her a $900 saving and she could have the laptop for only $1600." Let me see here if I was a computer salesman how could I get this through someone's head. I know, here goes. How about if I sell you a brand new laptop that originally cost $10,000 just last week, but I'll give you a 80% discount and sell it to you for $2000?! What a deal right? Wrong!

Bottom line: You get what you pay for almost all of the time!