Wow, just read Guy Kawasaki's blog and got some good info about how to do it better under his title "The 120 Day Wonder: How to Evangelize a Blog." I really like Guy's writings and enjoy his insights.
What sites he recommended were Feedburner which actually turns your blog into an RSS feed which you can use NetNewsWire (on Macs) to track RSS feeds and Feedblitz for adding emailing services to your blog. Cool stuff.
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